How to generate innovative digital solutions for Hema eCommerce channel

HET VOLGENDE IDEE

How to generate innovative digital solutions for Hema eCommerce channel.

company

HEMA

industry

RETAIL

duration

28x2 DAYS

role

UX / UI

Design concept — CONCEPT DESIGN & VALIDATION

RESPONSABILITIES

— Translating ideas into concept

— User research

— Wireframes, protoypes and specifications

— Visual design

CHALLENGE

HEMA wanted to innovate and connect with existing and new customers, but only without damaging its own brand identity.

APPROACH

We developed a ‘100-ideas-wall’ full of brand new concepts by ideation, design and market research.

All ideas went through a process of selection, scorecards, testing and making a business case before we decided together to actual development.

We showed the importance of testing ideas with the end user and the power of making concepts tangible; boosting a new mindest and few spin off projects.

INTERESTED IN MORE DETAILS?

This is a short summary of the project. If you want to know more please don’t hasitate to cotnact me; I’d love to have a coffee and go over the details with you.

CONTACT ME

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